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The history of Fendi
In 1925 Edoardo and Adele Fendi, opened a small leathergoods shop and fur worshop in Via Plebiscito in Central, Rome. Because of the high quality of their leather-goods, the company became an instant success, this tradition was continued by the creativity and vision of their five daughters : Paola, Carla, Anna, Franca and Alda. 
By 1964 Fendi was a well-known name in Italy. In 1965 the Fendis signed up designer Karl Lagerfeld, immediately he created the double FF logo, the monogram that stamped Fendi’s name on the world of high fashion. By 1966 Fendi released it first couture line, which was completely designed by designer Karl Lagerfeld. It was an inmediate success with foreign buyers.
The company’s accesories are found on the arm of many stars. For a fashionable man or woman , their is no choice but to have at least one Fendi Handbag in their wardrobe. Women from all over the world love their Fendi handbags.
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